SEO since the Netscape era · Video Marketing · Web Developer · Florida resident since 1984 · 20+ years online
Franklyn Galusha is a Florida resident since 1984 and a Nature Coast homeowner in Crystal River. Over the course of his career he has built thousands of websites and consulted on many more — work that has included some of the largest personal injury law firms in the country and a number of Fortune 500 companies, primarily in the hospitality industry. He currently operates Franklyns Bay LLC, the company behind HurricaneShutterCalc.com and StormRoofQuotes.com.
His background in search goes back further than most. He was working on websites and SEO before Google dominated search — before PageRank existed — back when Netscape Navigator was the standard browser and the Netscape Open Directory (DMOZ) was one of the primary ways people found anything online. Getting a site ranked in that era meant understanding AltaVista, Excite, Lycos, HotBot, and Yahoo simultaneously, each with its own algorithm. When Google consolidated search between 2002 and 2004, most people who had been operating in the multi-engine world couldn't adapt. Franklyn did.
Since then he has worked through every major algorithm shift — Panda, Penguin, Hummingbird, Mobilegeddon, RankBrain, and the ongoing core updates that define modern SEO. His first website, Franklyns Bay, is on record with the Internet Archive going back to October 18, 2000 — 114 snapshots over 25 years. That timeline is verifiable by anyone.
On embracing AI — and why we think transparency about it matters.
AI is part of how these sites get built, and we're not going to pretend otherwise. The internet is full of content written to sell something. Statistics pulled from somewhere nobody can trace. Claims that sound authoritative but lead nowhere when you try to verify them. We wanted to do it differently — and AI made that possible at a scale that would have been unrealistic otherwise.
Every major claim on HurricaneShutterCalc.com and StormRoofQuotes.com is cross-referenced against primary sources — FEMA publications, NOAA data, NHC tropical cyclone reports, CDC guidelines, state emergency management documentation, university research. AI is used to locate those sources, pull the relevant data, and verify that what we're saying matches what the source actually says — not a secondhand interpretation with a sales angle baked in. When a number appears on this site, there is a government report or peer-reviewed study behind it, linked directly so anyone can check it themselves.
The images on both sites are generated with Midjourney. That's AI too. What it replaced was weeks of searching stock photo libraries for images that never quite fit — generic hurricane photos that didn't match the specific state, housing type, or storm scenario being described. Every hero image on these sites was built for the page it's on. That specificity matters, and it would have cost thousands of dollars in licensing fees to approximate it with stock photography.
AI is the future of how serious web publishing gets done. We're using it the way it should be used — to verify, to source, to build accurately, and to save the time and cost that would otherwise go to cutting corners. Nothing on these sites goes live without human review. The judgment is still ours. The tools just make the standard higher.
Across both HurricaneShutterCalc.com and StormRoofQuotes.com, AI tools play a specific and deliberate role in how content is developed and verified. This isn't automation for its own sake — it's using available tools the same way a researcher uses a database or an editor uses a fact-checker.
All AI-assisted content is reviewed for accuracy before publication. AI tools assist the process — they do not replace editorial judgment, source verification, or the 20+ years of SEO and web experience that determines how the work is structured and prioritized.
Email: [email protected]
Location: Crystal River, FL 34428
Business: Franklyns Bay LLC — Independent Publisher (EIN: 42-2557837)
This page exists for editorial transparency and E-E-A-T purposes per Google Search Quality guidelines. The Internet Archive independently verifies the online history documented here — not a claim, a public record. Last reviewed June 2026. About HurricaneShutterCalc.com →
General Information Disclaimer: Content on this page is provided for general educational purposes only and is not a substitute for advice from licensed professionals or official emergency management authorities. In any emergency, follow directives from your local emergency management officials and the NOAA National Hurricane Center. HurricaneShutterCalc.com and Franklyns Bay LLC assume no liability for decisions made based on information on this site. Full disclaimer →